Esther de Rothschild and Aicha Cherif

“Your vote does matter to someone you love, and that’s enough reason to just get up early on a Tuesday or mail in a ballot.”

Esther de Rothschild is the founder of The Love Vote, a platform where people who cannot vote, mobilize those who can. Together with Outreach Director Aicha Cherif, we discuss how love can be a strong motivator for voting. Eligible voters are moved to vote on behalf of their loved ones and give collective action a powerful boost.

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